Welcome to Premium Sports

Premium Sports is a service for bars and restaurants looking to attract more sports fans to their businesses. High-quality sporting leagues including the National Hockey League and Ontario Hockey League, NFL and NCAA football, Major League Baseball, NBA and NCAA basketball, NASCAR and more are available to businesses via their own cable or satellite providers. Premium Sports also offers commercial pay-per-view broadcasts of international soccer, rugby, Gaelic games and other events using a closed-circuit satellite feed.

Premium Sports features the best and brightest sales staff of Setanta Sports in Canada and the United States, offering our clients the same dedication and knowledge they grew to expect from Setanta. For the past 14 years, our experience has included prestigious sporting tournaments and leagues such as the Euro Cup in 2000 and 2004, the IRB Rugby World Cup in 1999, 2003 and 2007, the Barclays Premier League, the UEFA Champions League and many more. We currently offer enticing sports packages such as NHL Centre Ice, NFL Sunday Ticket, Leafs TV, and the Super Sports Pak — 7 premium sports packages, 85 channels, and thousands of games in one bundle.

We protect our customers by prosecuting those who pirate Premium Sports' content. We consider ourselves to be experts in the field of commercial Pay Per View piracy investigation and have developed relationships with various peer-to-peer broadcasting websites that helps us to prevent unauthorized transmissions of our content over the Internet.

We appreciate your interest in Premium Sports and look forward to doing business.

Shane O'Rourke
CEO of Premium Sports Inc.

Shane founded Setanta Sports North America in 1996 and served as President of North American and Australian Operations until 2009. In that time Setanta Sports grew from selling the Barclays Premier league and a few Irish international friendlies into bars and clubs to a full-time broadcaster of three 24-hour channels in Canada, the United States and the Caribbean.

Under his leadership, Shane built up marketing, programming and management of the Setanta Sports North America team to a successful conclusion.

Shane learned business while working for San Francisco-based fashion and retail consultants Colton Bernard (customers include VF Corporation and Ermenegildo Zegna) and earned his BA in Marketing from the Chartered Institute of Marketing.

Shane developed Premium Sports Inc. because he felt that the broadcasting industry needed a reliable provider of live sports and other events to sell directly to commercial establishments. Through the expertise he developed as leader of Setanta Sports North America for over 14 years, Shane feels that he and his team can offer clients and broadcasters in Canada, the United States and the Caribbean with an effective way of maximizing profits.

Shane lives in San Francisco, California.

Michael O'Rourke
Director of Premium Sports Inc
& Joint CEO of Setanta Sports Worldwide

Michael co-founded Setanta Sports in 1991 in Ireland. He has been at the helm of Setanta Sports for 18 years, during which time he oversaw the launch of NASN, Setanta UK, Setanta Ireland, Setanta USA, Setanta Canada, Setanta Australia and Setanta Africa.

Setanta became the largest closed-circuit broadcaster in the world before launching a host of channels tailored for each region. To date, Setanta has shown tens of thousands of hours of live sports from around the world.

Michael holds a Masters in Business from University College Dublin in Ireland and he lives in Dublin.

Rod Keary
Director of Operations - Canada

Rod graduated from the British Columbia Institute of Technology with a degree in Hotel Management. His hospitality experience includes work at independent and chain hotels such as Delta Hotels, where he worked his way up from bellman to general manager and every job in between. He has extensive hands-on experience within the food service industry, having worked for both Hudson's Bay Company and Keg Restaurants. Rod owned and operated the Barnet Hotel from 1987 to 2005, and developed it into a premier soccer destination in greater Vancouver, in conjunction with Setanta Sports. He was the Director of Operations of Setanta Sports Canada Ltd. from 2006 to 2009. Rod lives in Port Moody.